POT PIE // PRØHBTD - Season 3
w/ Celebrity Chef Brandin LeShea
Actress-comedian Sara Weinshenk previously proved she can conduct science experiments while high, but is she equally adept at cooking after enjoying an infused Mood33 beverage? Chef-host Brandin LaShea aims to find out when Sara joins her in the kitchen to make potato latkes in a special Hanukkah edition of Pot Pie. Spoiler alert: Sara must learn to become a mouth breather, but she makes up for it by explaining which large mammal thinks humans are cute.
Christmas started as a commemoration of Christ's birth, but in this special holiday edition of Pot Pie, don't expect HOLYCHILD singer Liz Nistico to bust out "Joy to the World." Rather, the artist behind the feminist sex anthem "Bathroom Bitch" prefers the Joy crafted by Mood33. The infused beverage, made with yerba mate leaves, fresh peppermint and dried lemon peel, can serve as a vodka replacement, and chef-host Brandin LaShea welcomes Nistico with a Mood33 Moscow Mule. The duo then proceed to make munchies-ready Christmas butter cookies.
While decorating one of their blessed baked goods, Nistico jokes, "I'm trying to make something for the Louvre," to which LaShea laughs, "It looks like a Halloween cookie."
Mood33 Mules clearly have some kick.
"I lost my Cheeto virginity today," actress-musician Cartier Lee tells chef-host Brandin LaShea. In a special New Year's Eve episode, the Mood33-drinking guest turns Pot Pie into a crazy AF pizza party as she discusses cooking with a sex face, what's worse than grandma's nipples and how Cheetos-covered men inspired her "virginity" loss. Forget the champagne, ring in 2019 with Mood33!
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share your mood using #mood33 & @mood33infusions
“mood33 is super excited to share the first three episodes of Pot Pie, hosted celebrity chef Brandin LaShea, streaming across ten streaming platforms and exclusively via Pot Pie/PRØHBTD.com. Chef LaShea invites her influential friends, actors, musicians, artists and comedians to cook their favorite dishes while enjoying mood33 Cannabis Infused Sparkling Tonics - how fun!
Watch the first three episodes below!”
“California's premier innovator in cannabis-infused beverages, was among the winners of the 2018 Beverage Digest Awards, announced Monday. mood33 won both the Best Premium Drink and Best New Drink Concept categories, beating out dozens of globally recognized brands. This is the first time that Beverage Digest has granted an award to a cannabis beverage in the history of its annual awards. In fact, it's also incredibly rare for one brand to win two Beverage Digest Awards in the same year.”
“mood33’s line of sparkling herbal beverages contains all-natural ingredients, tailored dose ratios of THC and CBD, and only 33 calories per 12oz bottle. The brand was created as an attractive smoke-free choice for the cannabis consumer living a healthy and active lifestyle. “
“Move over kombucha! As a representative for mood33, a cannabis-infused “functional beverage” herbal tonic company says, “We know that the modern consumer is actively searching for ways to reduce their alcohol consumption and the adverse effects that come with overconsumption, drunk driving, and hangovers.”
“Once consumers realize that cannabis can be consumed like an alcoholic beverage via products like mood33, we will see even more demand for cannabis beverages – as we expect the cannabis beverage category to consist of 20-25% of the overall market share within the next 5-7 years due to these developments and elements of market/category maturation,” mood33 adds.”
“Grossman of Papa & Barkley shared with me that a good friend of his was able to wean himself off the benzodiazepine Klonopin using the company’s cannabis tincture. And just as Papa & Barkley is offering cannabis alternatives to opiates and benzos, beverage companies such as California Dreamin', a low-dose cannabis soda, and Mood33, cannabis-infused sparkling tonics, are offering cannabis users an alternative to alcohol that they can sip on. Not too long ago, at a friend’s wedding in Boulder, I was delighted to learn I could drink cannabis tonic from a champagne glass and join in a toast without drinking alcohol. And yes, I like the high; I’m not about to pretend I like weed solely for its medicinal benefits.”
“With Americans more stressed than ever before, Schnell envisions a not-too-distant future in which social occasions seek alternative refreshments. Switching from caffeine products to alcohol isn’t always the most seamless of handoffs, and in many ways, indicative of the modern work lifestyle. Mood 33 is betting on Americans opting for a cannabis can in lieu of a Coors, or maybe even shaking up the family barbecue.”
“Artistic elements like palm trees, surfboards, driftwood, and bright pastels have always screamed “California” -- now these aesthetics are dominating the cannabis industry. Brands are embodying the beach and surf culture in order to become synonymous with the West Coast mentality. Caliva’s palm tree-clad packages dominate the Bay area and much of southern California. Walking into its dispensary home base in San Jose feels much like entering a surf shop. Cold fizzy drinks are also a big hit year-round with the California crowd, like the fruity, low-calorie natural beverages from Mood33, and California Dreamin' low-dose sodas.”
Cheddar was kind enough to host mood33’s Chief Mood Officer, Michael Christopher, to discuss the recent summer launch, why cannabis infused beverages are so exciting and why cannabis products should brand themselves for the modern, wellness focused consumer seeking functional, mood-enhancing benefits.
Chamomile, hibiscus, and raspberry mix into this calming and terpene-heavy drink—all with a dose of 10mg THC. CALM Beverage by Mood33 delivers a touch of relaxation for busy days. If you’re about to do a lot of handshaking at social engagements, consider this mentally soothing bottle before the main event. Your coloring book and joint will be waiting for you when you get home."
“Eric Schnell says he doesn’t believe that “cannabis is a gateway to doing coke.” But he hopes that “one day Coke will be a gateway to cannabis.”
Schnell, co-founder of ready-to-drink tea brand Steaz, is looking to bring consumers one step closer to that potential future with his newest venture: Mood33, a cannabis-infused sparkling tonic. Developed under BeyondBrands, a beverage incubator and accelerator Schnell co-founded in 2016, Mood33 launched earlier this year with a party on April 20 and began selling in California dispensaries on June 1.
The project is led by 33 Brands Mgmt principal owner Michael Christopher. Speaking with BevNET this week, Christopher said the goal for the brand is to build a “next generation” cannabis-infused beverage line that can become a pioneering brand in the category.”