mood33 Announces Distribution Partnership with Caliva

mood33, California’s premier innovator of cannabis-infused beverages, today announced a distribution agreement with Caliva. The partnership will expand the availability of mood33 across California, making it one of the most widely available cannabis-based drinks in the state. mood33 expects to double its store count by the end of 2019, in addition to growing online and direct-to-consumer sales by 400 percent over the next twelve months.

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ENTREPRENEUR MAGAZINE "Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink"

“Cannabis-infused beverages are making a stir in big business. In 2018, Constellation Brands -- purveyors of Corona beer and Svedka vodka -- invested $4 billion in a Canadian marijuana company. And in December, Anheuser-Busch InBev announced a $100 million project to develop cannabis beverages. That might feel like fierce competition for cannabis-bev entrepreneurs, but Michael Christopher simply sees it as proof that his timing is right. Last year, he launched Mood33, a California-based startup that sells cannabis-infused sparkling tonics. To stand out, he’s positioning his drink as a wellness product, focusing on health benefits and natural ingredients rather than pushing the buzz the beverage delivers. Here’s how he created packaging for an elixir that’s more about getting healthy than getting high.”

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moodteam
mood33 to Exhibit at Hall of Flowers 2019; Launches New High CBD 'mood' Line Extension

“mood33 is excited to announce it will be showcasing its line of award-winning cannabis infused sparkling beverages at California’s annual Hall of Flowers brand showcase and the leading B2B buyers trade show for consumer facing brands in that state on April 30th-May 1st at the Sonoma County Fairgrounds in Santa Rosa, CA .

The brand is excited to announce the launch and pre-sale of its fourth ‘mood’, a line extension to it ready-to-drink cannabis infused sparkling  beverage line that celebrates a high 10:1 CBD to THC ratio with 20 mg CBD and 2 mg THC per bottle dose, formulated for wellness seeking consumers interested in a euphoria-free cannabis experience rich in added wellness benefits of cannabis-derived cannabidiol and synergistic terpenes.   The company will be accepting pre-orders for this new SKU exclusively at Hall of Flowers for May delivery to licensed retailers throughout the state.”

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Michael Christopher
Catch mood33 on Pot Pie Season 3 via PRØHBTD!

“mood33 is super excited to share the first three episodes of Pot Pie, hosted celebrity chef Brandin LaShea, streaming across ten streaming platforms and exclusively via Pot Pie/PRØHBTD.com. Chef LaShea invites her influential friends, actors, musicians, artists and comedians to cook their favorite dishes while enjoying mood33 Cannabis Infused Sparkling Tonics - how fun!

Watch the first three episodes below!”

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BUSINESS INSIDER: mood33 Takes Two 'Best of 2018' Beverage Digest Award Honors

“California's premier innovator in cannabis-infused beverages, was among the winners of the 2018 Beverage Digest Awards, announced Monday. mood33 won both the Best Premium Drink and Best New Drink Concept categories, beating out dozens of globally recognized brands. This is the first time that Beverage Digest has granted an award to a cannabis beverage in the history of its annual awards. In fact, it's also incredibly rare for one brand to win two Beverage Digest Awards in the same year.”


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Company Updatesmoodteam
THE FRESH TOAST: Cannabis Infused Beverages Experience 88% Yearly Growth

“Move over kombucha! As a representative for mood33, a cannabis-infused “functional beverage” herbal tonic company says, “We know that the modern consumer is actively searching for ways to reduce their alcohol consumption and the adverse effects that come with overconsumption, drunk driving, and hangovers.”

“Once consumers realize that cannabis can be consumed like an alcoholic beverage via products like mood33, we will see even more demand for cannabis beverages – as we expect the cannabis beverage category to consist of 20-25% of the overall market share within the next 5-7 years due to these developments and elements of market/category maturation,” mood33 adds.”

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Cannabis News, Diningmoodteam
MERRY JANE: Cocktails to Mocktails: How Cannabis Beverages Changed My Relationship with Alcohol

“Grossman of Papa & Barkley shared with me that a good friend of his was able to wean himself off the benzodiazepine Klonopin using the company’s cannabis tincture. And just as Papa & Barkley is offering cannabis alternatives to opiates and benzos, beverage companies such as California Dreamin', a low-dose cannabis soda, and Mood33, cannabis-infused sparkling tonics, are offering cannabis users an alternative to alcohol that they can sip on. Not too long ago, at a friend’s wedding in Boulder, I was delighted to learn I could drink cannabis tonic from a champagne glass and join in a toast without drinking alcohol. And yes, I like the high; I’m not about to pretend I like weed solely for its medicinal benefits.”

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FAST COMPANY: The LaCroix of cannabis? The marijuana market bets on beverages

“With Americans more stressed than ever before, Schnell envisions a not-too-distant future in which social occasions seek alternative refreshments. Switching from caffeine products to alcohol isn’t always the most seamless of handoffs, and in many ways, indicative of the modern work lifestyle. Mood 33 is betting on Americans opting for a cannabis can in lieu of a Coors, or maybe even shaking up the family barbecue.”

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GREEN/ENTREPRENEUR: 3 Hottest Cannabis Trends in California

“Artistic elements like palm trees, surfboards, driftwood, and bright pastels have always screamed “California” -- now these aesthetics are dominating the cannabis industry. Brands are embodying the beach and surf culture in order to become synonymous with the West Coast mentality. Caliva’s palm tree-clad packages dominate the Bay area and much of southern California. Walking into its dispensary home base in San Jose feels much like entering a surf shop. Cold fizzy drinks are also a big hit year-round with the California crowd, like the fruity, low-calorie natural beverages from Mood33, and California Dreamin' low-dose sodas.”

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LEAFLY: The Best Cannabis Products for the Ultimate Introvert’s Night-In: mood33

Chamomile, hibiscus, and raspberry mix into this calming and terpene-heavy drink—all with a dose of 10mg THC. CALM Beverage by Mood33 delivers a touch of relaxation for busy days. If you’re about to do a lot of handshaking at social engagements, consider this mentally soothing bottle before the main event. Your coloring book and joint will be waiting for you when you get home."

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Michael Christopher
BevNET: "BeyondBrands Launches Cannabis-Infused Tonic Mood33"

“Eric Schnell says he doesn’t believe that “cannabis is a gateway to doing coke.” But he hopes that “one day Coke will be a gateway to cannabis.”

Schnell, co-founder of ready-to-drink tea brand Steaz, is looking to bring consumers one step closer to that potential future with his newest venture: Mood33, a cannabis-infused sparkling tonic. Developed under BeyondBrands, a beverage incubator and accelerator Schnell co-founded in 2016, Mood33 launched earlier this year with a party on April 20 and began selling in California dispensaries on June 1.

The project is led by 33 Brands Mgmt principal owner Michael Christopher. Speaking with BevNET this week, Christopher said the goal for the brand is to build a “next generation” cannabis-infused beverage line that can become a pioneering brand in the category.”

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Discover mood33 in Malibu on 4/20

“mood33 is excited to share that its products and brand will be on display at a private villa experience in the Malibu hills for the first time for an exclusive showcase and product presentation in partnership with Cannabliss 420 Retreats and 99 High Tide, Malibu's local cannabis dispensary…”

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There's a Cannabis Farmers Market at This Lifestyle Event in Malibu

"Emerald Exchange brings Northern California farmers and Southern California companies together for an event that features a cannabis farmers market, workshops, music, a speaker series and educational events. The first Emerald Exchange was held in Malibu last August and two other events have been held since then. Some 500 attendees came out for the latest event in March..."

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San Francisco embraces Amsterdam-style cannabis lounges

"The smoke was thick and business brisk at the Barbary Coast Dispensary's marijuana smoking lounge, a darkened room that resembles a steakhouse or upscale sports tavern with its red leather seats, deep booths with high dividers, and hardwood floors.

"There's nothing like this in Jersey," said grinning Atlantic City resident Rick Thompson, getting high with his cousins in San Francisco.

In fact, there's nothing like the Barbary Coast lounge almost anywhere in the United States, a conundrum confronting many marijuana enthusiasts who find it increasingly easy to buy pot but harder to find legal places to smoke it."

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Michael Christopher