BevNET: "BeyondBrands Launches Cannabis-Infused Tonic Mood33"
"Eric Schnell says he doesn’t believe that “cannabis is a gateway to doing coke.” But he hopes that “one day Coke will be a gateway to cannabis.”
Schnell, co-founder of ready-to-drink tea brand Steaz, is looking to bring consumers one step closer to that potential future with his newest venture: Mood33, a cannabis-infused sparkling tonic. Developed under BeyondBrands, a beverage incubator and accelerator Schnell co-founded in 2016, Mood33 launched earlier this year with a party on April 20 and began selling in California dispensaries on June 1.
The project is led by 33Brands Mgmt., principal owner Michael Christopher. Speaking with BevNET this week, Christopher said the goal for the brand is to build a “next generation” cannabis-infused beverage line that can become a pioneering brand in the category..."
Read the full article via BEVNET here: https://www.bevnet.com/news/2018/beyondbrands-launches-cannabis-infused-tonic-mood33