GREEN/ENTREPRENEUR: 3 Hottest Cannabis Trends in California


Via: Green/Entrepreneur

“#3. Beachy Branding

Artistic elements like palm trees, surfboards, driftwood, and bright pastels have always screamed “California” -- now these aesthetics are dominating the cannabis industry.

Brands are embodying the beach and surf culture in order to become synonymous with the West Coast mentality. Caliva’s palm tree-clad packages dominate the Bay area and much of southern California. Walking into its dispensary home base in San Jose feels much like entering a surf shop. Cold fizzy drinks are also a big hit year-round with the California crowd, like the fruity, low-calorie natural beverages from Mood33, and California Dreamin' low-dose sodas.

Not every California resident has access to the ocean, but with these products, they can easily feel the vibe.”

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