GREEN/ENTREPRENEUR: 3 Hottest Cannabis Trends in California
“#3. Beachy Branding
Artistic elements like palm trees, surfboards, driftwood, and bright pastels have always screamed “California” -- now these aesthetics are dominating the cannabis industry.
Brands are embodying the beach and surf culture in order to become synonymous with the West Coast mentality. Caliva’s palm tree-clad packages dominate the Bay area and much of southern California. Walking into its dispensary home base in San Jose feels much like entering a surf shop. Cold fizzy drinks are also a big hit year-round with the California crowd, like the fruity, low-calorie natural beverages from Mood33, and California Dreamin' low-dose sodas.
Not every California resident has access to the ocean, but with these products, they can easily feel the vibe.”
Read the full article here: https://www.greenentrepreneur.com/article/320451