Posts in Company Updates
BUSINESS INSIDER: mood33 Takes Two 'Best of 2018' Beverage Digest Award Honors

“California's premier innovator in cannabis-infused beverages, was among the winners of the 2018 Beverage Digest Awards, announced Monday. mood33 won both the Best Premium Drink and Best New Drink Concept categories, beating out dozens of globally recognized brands. This is the first time that Beverage Digest has granted an award to a cannabis beverage in the history of its annual awards. In fact, it's also incredibly rare for one brand to win two Beverage Digest Awards in the same year.”


Read More
Company Updatesmoodteam
MERRY JANE: Cocktails to Mocktails: How Cannabis Beverages Changed My Relationship with Alcohol

“Grossman of Papa & Barkley shared with me that a good friend of his was able to wean himself off the benzodiazepine Klonopin using the company’s cannabis tincture. And just as Papa & Barkley is offering cannabis alternatives to opiates and benzos, beverage companies such as California Dreamin', a low-dose cannabis soda, and Mood33, cannabis-infused sparkling tonics, are offering cannabis users an alternative to alcohol that they can sip on. Not too long ago, at a friend’s wedding in Boulder, I was delighted to learn I could drink cannabis tonic from a champagne glass and join in a toast without drinking alcohol. And yes, I like the high; I’m not about to pretend I like weed solely for its medicinal benefits.”

Read More
FAST COMPANY: The LaCroix of cannabis? The marijuana market bets on beverages

“With Americans more stressed than ever before, Schnell envisions a not-too-distant future in which social occasions seek alternative refreshments. Switching from caffeine products to alcohol isn’t always the most seamless of handoffs, and in many ways, indicative of the modern work lifestyle. Mood 33 is betting on Americans opting for a cannabis can in lieu of a Coors, or maybe even shaking up the family barbecue.”

Read More
GREEN/ENTREPRENEUR: 3 Hottest Cannabis Trends in California

“Artistic elements like palm trees, surfboards, driftwood, and bright pastels have always screamed “California” -- now these aesthetics are dominating the cannabis industry. Brands are embodying the beach and surf culture in order to become synonymous with the West Coast mentality. Caliva’s palm tree-clad packages dominate the Bay area and much of southern California. Walking into its dispensary home base in San Jose feels much like entering a surf shop. Cold fizzy drinks are also a big hit year-round with the California crowd, like the fruity, low-calorie natural beverages from Mood33, and California Dreamin' low-dose sodas.”

Read More
BevNET: "BeyondBrands Launches Cannabis-Infused Tonic Mood33"

“Eric Schnell says he doesn’t believe that “cannabis is a gateway to doing coke.” But he hopes that “one day Coke will be a gateway to cannabis.”

Schnell, co-founder of ready-to-drink tea brand Steaz, is looking to bring consumers one step closer to that potential future with his newest venture: Mood33, a cannabis-infused sparkling tonic. Developed under BeyondBrands, a beverage incubator and accelerator Schnell co-founded in 2016, Mood33 launched earlier this year with a party on April 20 and began selling in California dispensaries on June 1.

The project is led by 33 Brands Mgmt principal owner Michael Christopher. Speaking with BevNET this week, Christopher said the goal for the brand is to build a “next generation” cannabis-infused beverage line that can become a pioneering brand in the category.”

Read More