“mood33’s line of sparkling herbal beverages contains all-natural ingredients, tailored dose ratios of THC and CBD, and only 33 calories per 12oz bottle. The brand was created as an attractive smoke-free choice for the cannabis consumer living a healthy and active lifestyle. “Read More
“Move over kombucha! As a representative for mood33, a cannabis-infused “functional beverage” herbal tonic company says, “We know that the modern consumer is actively searching for ways to reduce their alcohol consumption and the adverse effects that come with overconsumption, drunk driving, and hangovers.”
“Once consumers realize that cannabis can be consumed like an alcoholic beverage via products like mood33, we will see even more demand for cannabis beverages – as we expect the cannabis beverage category to consist of 20-25% of the overall market share within the next 5-7 years due to these developments and elements of market/category maturation,” mood33 adds.”Read More
“Grossman of Papa & Barkley shared with me that a good friend of his was able to wean himself off the benzodiazepine Klonopin using the company’s cannabis tincture. And just as Papa & Barkley is offering cannabis alternatives to opiates and benzos, beverage companies such as California Dreamin', a low-dose cannabis soda, and Mood33, cannabis-infused sparkling tonics, are offering cannabis users an alternative to alcohol that they can sip on. Not too long ago, at a friend’s wedding in Boulder, I was delighted to learn I could drink cannabis tonic from a champagne glass and join in a toast without drinking alcohol. And yes, I like the high; I’m not about to pretend I like weed solely for its medicinal benefits.”Read More
“With Americans more stressed than ever before, Schnell envisions a not-too-distant future in which social occasions seek alternative refreshments. Switching from caffeine products to alcohol isn’t always the most seamless of handoffs, and in many ways, indicative of the modern work lifestyle. Mood 33 is betting on Americans opting for a cannabis can in lieu of a Coors, or maybe even shaking up the family barbecue.”Read More
“Artistic elements like palm trees, surfboards, driftwood, and bright pastels have always screamed “California” -- now these aesthetics are dominating the cannabis industry. Brands are embodying the beach and surf culture in order to become synonymous with the West Coast mentality. Caliva’s palm tree-clad packages dominate the Bay area and much of southern California. Walking into its dispensary home base in San Jose feels much like entering a surf shop. Cold fizzy drinks are also a big hit year-round with the California crowd, like the fruity, low-calorie natural beverages from Mood33, and California Dreamin' low-dose sodas.”Read More
Cheddar was kind enough to host mood33’s Chief Mood Officer, Michael Christopher, to discuss the recent summer launch, why cannabis infused beverages are so exciting and why cannabis products should brand themselves for the modern, wellness focused consumer seeking functional, mood-enhancing benefits.Read More
“Eric Schnell says he doesn’t believe that “cannabis is a gateway to doing coke.” But he hopes that “one day Coke will be a gateway to cannabis.”
Schnell, co-founder of ready-to-drink tea brand Steaz, is looking to bring consumers one step closer to that potential future with his newest venture: Mood33, a cannabis-infused sparkling tonic. Developed under BeyondBrands, a beverage incubator and accelerator Schnell co-founded in 2016, Mood33 launched earlier this year with a party on April 20 and began selling in California dispensaries on June 1.
The project is led by 33 Brands Mgmt principal owner Michael Christopher. Speaking with BevNET this week, Christopher said the goal for the brand is to build a “next generation” cannabis-infused beverage line that can become a pioneering brand in the category.”Read More
“Calyx has been selected to launch new cannabis-infused sparking tonic, mood33, a next generation brand developed by life-long natural beverage pioneers and brand partners based in New York and Santa Monica…”Read More
“The moodteam was proud to be among a handful of brands and companies to serve and sell its new line of adult-use cannabis infused products to the public for the first time at Cannabliss Retreat’s cannabis wellness inspired 420 festival, tucked high in the Malibu hills at a private villa founded for immersive healing and group experiences…”Read More
“mood33 is excited to share that its products and brand will be on display at a private villa experience in the Malibu hills for the first time for an exclusive showcase and product presentation in partnership with Cannabliss 420 Retreats and 99 High Tide, Malibu's local cannabis dispensary…”Read More
"Emerald Exchange brings Northern California farmers and Southern California companies together for an event that features a cannabis farmers market, workshops, music, a speaker series and educational events. The first Emerald Exchange was held in Malibu last August and two other events have been held since then. Some 500 attendees came out for the latest event in March..."Read More
"Last month, Pernod Ricard President and CEO Alexandre Ricard told Bloomberg his industry is keeping an eye on newly legal cannabis markets around the world. The company's stable of brands includes Beefeater, Havana Club and Absolut Vodka, among others..."Read More
"West Hollywood wants to become one of California’s first cities to allow ‘cannabis consumption’ lounges. In late November, West Hollywood’s City Council approved regulations which amended municipal codes and zoning ordinances to regulate cannabis land uses. This includes the authorization for cannabis consumption areas or lounges in the City of West Hollywood."Read More
"Buying weed is easier than ever, but there are more places to consume cannabis products than pot shops. To assist in locating cannabis-infused foods and drinks, here is Eater’s guide of weed-friendly restaurants, popups, and bars in Los Angeles."Read More
How to find a licensed adult-use cannabis store in California? That may be tougher than you think.
Temporary licenses from California’s Bureau of Cannabis Control, which took effect Jan. 1, have gone out to several dozen stores. The bureau is updating that list of retailers daily, and we’re tracking the list in the table below. The licenses aren’t absolute guarantees that those stores will be open, but it’s the best information we have at the moment. Click through on the live link to find store hours and, in many cases, full menus of the product available..."Read More
Pot cafes, stoned yoga and painting while puffing could be just around the corner in Las Vegas.
Las Vegas officials are considering an ordinance proposed by Councilman Bob Coffin that would allow the city to license marijuana consumption lounges. The proposal comes months after the Nevada Legislature’s legal arm issued an opinion that nothing in state law prevents local municipalities from allowing such businesses.Read More
In January, California will join the list of states where recreational marijuana is legal, among them Oregon, Washington, Colorado and Alaska. With researchers tallying California’s marijuana sales at $7.7 billion last year, the so-called green rush has already turned gold. Next year, the Standard hotel in Hollywood plans to open a dispensary for edibles. “It’s exploding in a good way,” said Emerald Castro, a brand ambassador for cannabis start-ups. “There are a lot of professionals on board.”Read More
Move over, 4/20. California has a new pot holiday: Jan. 1, 2018.
It’s a date that dispensaries and marijuana consumers have had in their sights ever since Proposition 64 designated it as the official opening of the adult-use market in California.
After a year of anticipation, the big switch is a month away. Even state regulators are pumped.
“I know this sounds crazy, but we’re looking forward to Jan. 1," said Lori Ajax, who heads the state's Bureau of Cannabis Control, the agency that will license dispensaries and some other cannabis businesses..."Read More
"Constellation Brands recently announced plans to pour almost $200 million into a Canadian marijuana grower with plans to develop non-alcoholic cannabis beverages. aping, smoking, dabbing, shoving special brownies in your face – there’s no shortage of ways to partake in cannabis culture. But sipping weed is poised to become the next big thing.Read More